Ever since the original cryptocurrency launched globally, crypto exchanges began looking for ways to make crypto-trading legal and accessible to more people. The first couple of years after the release of Bitcoin were quite turbulent, with many exchanges tumbling under legislative pressure. However, some of the top crypto exchanges of the time managed to persevere and become leaders, holding their position to the present day.
One of the most prominent names in the crypto exchanges industry is Binance. Founded in , the exchange quickly reached the number one spot by trade volumes, registering more than USD 36 billion in trades by the beginning of Gemini is another big name in the cryptocurrency exchange sphere.
Founded in by none other than the Winklevoss twins, Gemini has managed to solidify its position in the charts with more than USD million in trading volume generated. Not only that, but the Winklevoss brothers also launched the Gemini Dollar token. Last but not least, there is Coinbase , the largest exchange by trading volume in the United States, and probably the most prominent name out there. Brian Armstrong and Fred Ehrsam founded Coinbase in , and today it has customers in more than one hundred and ninety countries globally.
The exchange processes large trading volumes, reaching a total of more than USD 2 billion at the beginning of There are several different methods in which cryptocurrency exchanges can make a profit. All of these involve the introduction of fees for processing transactions. Probably the most popular transaction fee is percentage-based: this means that the exchange charges the trader a percentage of the traded value to complete the transaction.
Percentage fees vary significantly between platforms, which is why it is essential to do your research before selecting an exchange to work with. Some exchanges also offer a flat-fee charge, which does not take into account the amount of traded cryptocurrency but charges a set amount for every successful transaction.
This might be a good choice for big-time traders looking to exchange large amounts of cryptocurrency, as a percentage-based fee would probably be higher. Exchanges started introducing derivative trading as the cryptocurrency market grew and started attracting more customers. Options and futures are two of the most common types of derivatives. ETNs, on the other hand, are unsecured debt securities, with a fluctuating price following an underlying index of securities.
Much like stocks, ETNs are an attractive trade option, which is why exchanges started introducing them to their platforms. And with all things moving to cloud, the cloud marketplaces accelerated in prominence as being part of the solution. One, the cloud budget tends to be one of the fastest-growing budget line items in a lot of companies.
It's probably not quite exactly at the pace of Moore's law, but Forrester said there's , software companies today; there will be 1 million by So a lot of expansion, and that puts a lot of pressure on buyers of software because now there's so many more titles, there's more empowered buyers, there's a lot of user-based software.
Procurement teams who once used to govern and protect the software process really closely no longer can do that; they have to find ways to enable buyers to consume more software. Marketplaces also become a pretty interesting avenue to enable them to get access to what they need when they need it, but still have some form of governance around it, where everything's landing on the same bill and the same contract. How important is discovery? I imagine that [discovery] is going to become more and more prominent as more and more software is listed.
Discovery today, I would say, is still not via marketplaces. You go to Google, you search for a problem, you look at the results, you read some content, that content helps you navigate to a place, likely that place ends up being a software company's website where you can read more about the product, you can look at customer case studies and see: Does this identify with me?
You can then go to their pricing page and figure out how to engage. Marketplace sometimes shows up in that journey, but oftentimes it doesn't. Photo: Tackle. I almost think back to the early days of Amazon. You went to Amazon to buy a book, you didn't think about buying a TV. Fast forward to , you buy just about anything there. I think that's the style of transformation that we'll see with shoppers shopping on marketplaces. But today, discovery happens outside.
There's this concept called a private offer with marketplace, where you can use the budget infrastructure and contract vehicle of the marketplace to do a custom deal, and these are the most prominent deals.
The majority of deals happening through the marketplace today follow this private-offer motion where someone discovers a product and decides that they want to buy it, but then determines that marketplace is the most efficient way to do it, and they construct a deal that ends up being a private offer and uses the marketplace infrastructure. Why in those cases do companies feel like going to the marketplace would be better than going direct?
I think budget is a big thing, budget consolidation and vendor consolidation. A lot of it comes back to that Moore's law for software theme: They don't want to maintain contracts with 1, different suppliers; they'd much rather have an enterprise agreement with Microsoft or an enterprise agreement with Amazon or Google and then a lot of sub-agreements underneath that, but it's still governed under the same budget.
We think being easy to buy for a software company is actually a killer feature. In a lot of industries, security as an example, there's so many security companies — and I'm not a security expert, but I struggle to interpret who does what. In what ways do you think this might shift the balance of power in the industry? If you have Amazon, Microsoft, and Google, and everyone's buying software through them, does that give them additional power, additional levers?
If you look at a lot of the at-scale SaaS winners today, they are multicloud equivalents of a native cloud service. But what the combination ends up being is people use core infrastructure services from the cloud in combination with third-party software to make up their solutions. Where I do think the cloud providers have a potential advantage in the future is just by capturing the [cloud] budget.
The marketplace actually starts to bring those two budgets together, and that's where I think there's an opportunity. I don't think it gives the clouds a chance to be all things to all people because there's a lot of momentum around multicloud. What are the benefits to independent software companies in listing on one of these, or maybe multiple marketplaces?
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