Peter Economides, the brand strategist whose work is focussed on change and the strategic responses to shifting culture, consumer habits and. So there we were in a high tech Tel Aviv neighbourhood. Where every building houses at least one NASDAQ listed company. More news · 19 September Our Athens office has moved to a new location! · 22 August Alma Advisors - Q2 M&A report · 9 August HOW TO SETUP AN ETHEREUM WALLET FOR ERC20 TOKENS
Evan kicked off with the news that he has both made Aliyah and is close to completing his conversion to Judaism which was underway before his involvement with Better Place. He certainly has more than a strong affinity for Israel and has moved his family here already. He described the current situation but praised the company for the way in which it had delivered a working system.
If there has been a problem it was with over aggressive target setting. To have such high customer satisfaction levels for such a new product, in both Israel and Denmark is the achievement to be praised rather than missing unrealistic sales targets. What he did explain well was the global strategy of Better Place to be a service provider for all vehicles that have a plug. He clearly expressed the view that battery switch is the best long term solution for electric cars.
The bigger picture is that before this can be established in many markets cars like the Chevy Volt and Plug In Prius will sell in larger numbers. The monitoring and fault repair systems they have deployed throughout their charge network are second to none. They have the most advanced demand management systems allowing them to work with power generators to tailer demand and make sure cars are charged with off peak, otherwise wasted electricity.
This aspect, which has always made Better Place hugely important for countries with large supplies of unreliable renewable energy, has been massively overlooked and underplayed by the press. This is the paradox of electric vehicles today: the shortish range of batteries make them suited to low mileage city drivers while the economics work for high mileage drivers. Better Place, can make this work and battery financing is a major part of this. The commitment to this is strong, but there is a realisation that Better Place will have to make money across all parts of the electric car support business.
A tie in with Waze could be possible in the future for example. He spoke in Hebrew and started by giving his cell phone number and direct email to all present. He gave a breif introduction of himself and his commitment to Better Place. He got up and immediately told us how, just as he was driving in a Better Place car to the meeting he pulled up at the traffic lights next to a customer.
He exchanged a look and a wave and both waited for the lights to change. That customer was me and when we pulled up alongside each other in the car park I introduced myself. He pointed me out to the audience. He then explained how his first 10 minute drive in a Better Place car destroyed his Porsche. After driving an electric car for the first time he flew home to Greece and immediately realised his prized Porsche was a second class vehicle compared to the Renault Fluence Z.
In his words the electric car has destroyed the residual value of his Porsche. Just the same sort of people who have bought Better Place cars and to whom he was talking last night. He lavished thick praise on all of us for being bold enough to take a chance on such a new concept and product.
He fully understands the value of so many customers who are so passionate about their cars and I got the impression that when the re-boot of the marketing in Israel does come it will be something completely different from what came before.
The marketing failure in Israel was my main criticism in my Times of Israel oped and Peter Economides gave me a very good impression the company would do this correctly now. But Mom and Dad never taught me to sing happy birthday — twice, mind you — whilst doing so.
Your grandmother. And you? On those rare occasions when you leave the house, you maintain social distance. And the elbow touch is the new handshake. These habits will define our future. Insight into these habits will guide successful business strategies for the future. But you need to dig deep, beyond the clean hands, the online banking, Zoom calls and the elbow touch.
Change has erupted. I believe it will lead us towards a kinder, gentler, more mindful world. I hope so. I remember exactly where I was and what I was doing when I heard the news that man had walked on the moon. And over the next few days, we were flooded with those mind-boggling images of earth floating above the moon. Giant, more than anything, in its impact on how we view the world.
I put up my thumb and shut one eye, and my thumb blotted out the planet Earth.
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|Peter economides better place better||He gave a breif introduction of himself and his commitment to Better Place. Evan kicked off with the news that he has both made Aliyah https://vegasbets.online/difference-between-site-and-placerville/90-gas-value-crypto.php is close to completing his conversion to Judaism which was underway before his involvement with Better Place. Economides has to find the right people. Inside their circular building, a converted fossil fuel storage facility we listened to the plans. These habits will define our future. He expects nothing from Greek politics, no matter what the name of its protagonists happen to be.|
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